Reports To
Vice President of Sales
Supervises
Ag Sales Professionals in the assigned region (Outlook, Davidson, Central Butte)
Summary
The Regional Sales Manager (RSM) is responsible for small and large agriculture sales within a defined area at Western Sales (WS), including sales strategy, the sales process, and the training and evaluation of sales account managers. The focus is on both new and used equipment, with keen attention to profitability and market population.
Core Competencies
- Leadership
- Communication
- Teamwork
- Adaptability
- Planning, Organizing and Time Management
- Problem Solving
- Ethics and Integrity
- Customer Focus
- Strong knowledge and use of 4DX (The 4 Disciplines of Execution) and other management principles and tools
Job Duties
- Develop plans and strategies to grow the business, achieve Western Sales' sales goals and build a culture of success.
- Manage the sales teams, operations, resources and budgets to deliver profitable growth.
- Define the optimal sales force structure for the region.
- Hire sales staff and develop them through sales training programs that enable staff to achieve their potential and support company sales objectives.
- Build WS’s reputation as an employer of choice that top salespeople want to join.
- Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets.
- Manage customer expectations and, along with the senior leadership team, be responsible for overall customer satisfaction (measured by NPS).
- Represent the WS brands professionally in all customer and partner interactions.
- Define sales processes that drive the desired outcomes and improve them as needed.
- Implement the infrastructure and systems needed to support the sales function.
- Prepare detailed and accurate sales forecasts.
- Compile customer and prospect interaction data and monitor customer, market and competitor activity, providing feedback to WS leadership team and other company functions.
- Work closely with the marketing team and John Deere to establish successful support, channel and partner programs.
- Manage key customer relationships, including travel for in-person meetings with customers and partners, and participate in closing strategic opportunities.
- Partner with the Vice President of Operations to grow the aftermarket parts and service business.
- Collaborate with the other sales managers to set accurate, profitable pricing for new and used equipment.
Job Requirements
- Minimum of five years of experience selling equipment and managing people.
- University degree is an asset but not required.
- Experience servicing equipment or strong mechanical skills.
- Experience using CRM systems to manage customer relationships, leads and sales pipelines.
- Ability to stay calm under pressure and make sound business decisions.
Benefits
Western Sales offers competitive wages and a great benefits and pension plan.
Application Instructions
Interested applicants can submit their resume to ashley.houston@westernsales.ca indicating they are applying for the Regional Sales Manager position.
Resumes can also be delivered in person at any of our dealerships to the attention of Ashley Houston.
This position is open until November 6, 2026 at 5:00pm.
We thank all applicants for their interest in Western Sales but only individuals chosen for an interview will be contacted.
